A fascinating article in the New York Times really caught my eye the other day and brought up some helpful points for brokers.
Many of our agents at BARAK Google the name of a potential buyer or seller prior to taking a buyer out on appointments, taking a listing or submitting an offer. Furthermore, it’s even a better idea to take a look at people’s Facebook, Twitter and LinkedIn pages to learn more about who these people are.
The co-op boards are definitely looking so brokers might as well be prepared. If you are already in the deal, and are about to submit a co-op application, I would take a long hard look at the client’s profile pages on Facebook. If there is anything that may portray them in a bad light, suggest that they “lose” any objectionable pictures, comments or posts.
Think of it as image management, similar to how you prepare a property for sale – your clients depend on you to get them through this tedious process and you’ve got to make sure that you do.
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