There are many strategies to take when a broker acquires a listing. Are you in it just for the quick sale? Do you want a pricey listing to boost your profile on the company Web site? Maybe to get other buyers? Or is this a case where you are simply trying to block the property from your competition?
The problem is that brokers often don’t know their purpose when they actually get the listing. When I ask a new salesperson: “why did you take this listing?” they look at me like I’m from Mars. “Of course”, they tell me, “I want to sell it” to which I reply: “Well, but how come it’s over priced?” Before you even take a listing, know your purpose for taking that business. If sellers are not motivated to sell, and are not willing to price to market, why blow through your marketing budgets advertising this and why spend your weekends sitting in open houses which nobody attends?
Many sales managers proclaim: “never take overpriced listings” but yet our market place is full of them and thousands of agents waste valuable time and money marketing them. BARAK says: know your purpose for taking the listing, develop a strategy that makes sense and conduct yourself accordingly.
By developing a strategy to move forward with, you will prioritize your clients and properties and improve productivity with a carefully orchestrated plan in hand.
We’ll see you home.
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