Determining Types of Sellers

As a broker, when you encounter a prospective seller it is important to pinpoint what type of seller you are dealing with. Just as it is crucial to qualify buyers for the properties they are looking to purchase, figuring out the type of seller is also imperative.

There are generally two types of home sellers that brokers run into. The first kind is someone who needs to sell. This seller could be there for many circumstances. Possibly they are downsizing after losing a job, or even upsizing due to a child on the way. The urgency to sell here is at the highest and should be treated that way. Most of your time and energy should be devoted to these types of sellers as they will progress faster.

The second type of lead from a customer who is a discretionary seller. These sellers have certain goals but also can afford not to sell. Ninety-nine percent of the time these customers are looking for the best deal. They’ll say something like “if you can get be $1.5 million for my apartment, I’d love to make it happen." That is their wish price and they usually don't accept anything less. Not to say this is a waste of your time, but it’s prudent to be aware of this type. Know the sellers intentions before taking on a seller who might be tough to work with.

Not every owner is the same. Before you take on a listing always be prepared for the type of seller you will be dealing with. This will save you countless hours of time and energy.

We’ll see you home.