While we speak a lot about touching prospects in numerous ways here at BARAK, learning to deal with what happens after the touch can be just as critical. We all are handed various levels of rejection by clients, even the most successful brokers.
Even if you were spurned badly and you felt cheated, keeping your composure after being turned down can go a long way. Always be gracious of the potential client’s interest and remember our touch system to follow afterward.
The first thing you should do is to send a thank you email doing the following: thanking them for the opportunity and wishing them luck in the future. Also remind them that you’re always open to new business and that if they know anyone looking to buy or sell, you would appreciate the referral.
In a world controlled by email, differentiate yourself from the competition by sending a handwritten note repeating the same valuable information in the email. And don’t forget to keep every potential lead in your database and make sure you send all useful information, articles and newsletters to these leads.
This will keep your profile as a professional, educated and forthright real estate broker. Building a business requires an insatiable work ethic. Following up with prospects - even ones that rejected you - is a great start.
We’ll see you home.
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