Wednesday, September 1, 2010

Standing Out in a Weak Market

We’ve all seen the news and reports that housing is sluggish in the waning summer months but rest assured there are still ways to stand out. Supplemented by a recent article from MSNBC.com, we at BARAK Realty want to give you a few skillful ways to accelerate your home selling process.

It all starts with the right price. The first thing author Allison Linn writes is also at the top of our list. In 2010, a fair and stable price in the marketplace is paramount to selling your home AND getting top dollar for it. Although you may want to price it high with the expectation of low offers, a glaringly high price might scare away consumers. Stay true to your market analysis and keep your price in the range of similar homes that have sold, not homes that are on the market.

One of our chief concerns in selling a home at BARAK is staging. When someone visits a home for sale they immediately imagine themselves in it. The worst thing for them to see is a messy or unkempt living space. Make sure to keep everything neat and expose the spaciousness of the property. A cluttered area will turn off the prospective buyer and leave you shaking your head.

The final point we took from the MSNBC article pertains to professional photos. With nearly every apartment searcher first scanning the internet, the use of grainy, non-descript photos becomes more obsolete. The old adage – you have to spend money to make money – rings true here as hiring a professional photographer, or going with a broker that offers the service, will keep you up to date with the competition.

Although it can seem like an uphill climb, there are always ways to get your home moving in a slow market.

We’ll see you home

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