As a seller, it can become increasingly frustrating to watch your property sit on the market without many offers or showings. A blog post on the highly trafficked blog “The Apple, Peeled” by Mitchel Askinas offered some great tips on revitalizing your listing in the summer market. The three ideas Askinas brings all are great ways to stay on top of your game.
No. 1 is an exercise in refreshing your grasp on the market. If your property has been on the market for six months, ask your agent to run another market analysis. It is imperative to stay objective with your home’s price. A property that sold for $590,000 in March may only be selling for $550,000 in the summer.
His second point falls in line with that strategy. As painful as it is to lower your price, remember that time is money. The longer you let your home sit on the market, the longer until you end the process of selling your home. Askinas makes a great point that instead of worrying about pricing low you should concentrate on creating a possible bidding war.
Lastly, an evolving marketing effort is crucial to success in any business. Evaluate what you have distributed and make revisions. If something didn’t work, scrap it and move on. The key is objective evaluation and making the correct changes in your marketing techniques to improve the property’s presence.
Keep these tips in mind during your ongoing home selling process.
We’ll see you home.
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