Building a Network Through Your Sphere of Influence

When beginning a career in real estate the task can be daunting for a lot of entry-level agents. The most prominent questions becomes “where will I get my leads?”

Many first time agents fail to realize that those leads are already in place. Think about all of the contacts you’ve gained in your personal and professional life. If you are coming from another career - a common thread among brokers – there are already dozens, sometimes hundreds of contacts in your sphere of influence.

First it’s obvious to start off with your family and friends. Have them reach out to their networks and contacts to give a simple heads up that you are starting a new career. This also includes the people you come in contact with every day.

Think about the following in people: PTA associates, Doctors, Lawyers, Merchants, Insurance agents, Financial advisers, Hairdressers, Jewelers, Volunteer activity associations, Board memberships, Political organizations, Theatrical groups, Music groups, Restaurateurs, Holiday card lists, People you speak to on the subway, Bartenders, Doormen, Store managers.

You already have at least a casual relationship with them, so why not throw in that you are now a real estate broker. At the worst, it plants a seed inside their head. In sales, you want to be either the first or second name that comes to mind when a customer thinks about your industry. Expanding your sphere of influence will only help that effort.

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