Touch Marketing

In the year 2010 there are countless ways to reach your potential client base. From emailing, to tweeting to the old fashioned hand-written letter, getting your message out to leads is easier than ever. But remember, just because this is the Internet age doesn’t mean it’s time to get lazy and hide behind a computer desk.

Yes, it is easy to sit back and send e-mail blasts and newsletters to mass listings. This is not to discourage that type of lead generation. The point we are trying to illustrate is that more intimate types of contact are still useful. We call this our Touch Marketing system.

Not every contact is with the intention of making a sale. Every single day we are constantly reaching out to different people in all walks of life and extending our networks. At a networking event, make yourself stand out against the competition. You can do this by simply relating to someone. The best salespeople act like chameleons and can morph personality traits and styles to fit client’s needs.

The next option is to pick up the phone and call your prospects. A phone call will differentiate you from the pack and make a lasting impression. Hand-written notes, especially in the form of a Thank You, are also tools to remind past clients of your services and generate referrals.

While the digital revolution has transformed the way we do business and collect leads, being personable still goes a long way.

We’ll see you home.